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Helps build corporate image - PowerPoint PPT Presentation

Brand Management

Brand Management. What is a brand?. A brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors. When you cannot do this. The product is a commodity. A brand comprises of.

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Helps build corporate image - PowerPoint PPT Presentation

Brand Management