'Hofstede 2008' diaporamas de présentation

CREATING GROWTH OPPORTUNITIES IN THE INTERNATIONAL MARKET

Strategic alliance is one of the most rapidly growing trends in the construction sectors. Bierly and Coombs (2009) marked strategic alliance as an effective method for neutralising the competition and also ensure sustainable future business prospects. Gulati (2009) argued that strategic alliance is an agreement for sharing common goals that would benefit all the parties to the agreement. Dussauge and Garrette (2008) explained the nature of strategic alliance by comparing it with joint ventures which is a more stable form of alliance.

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