'Holistic marketing' diaporamas de présentation

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A Strategy Document on The New Marketing Paradigm Holistic Marketing ? Lateral Marketing ? High-tech Marketing by PHILIP KOTLER Documentation Sponsored by Canon. logo unit. Kotler On Marketing How To Create, Win, and Dominate Markets. Philip Kotler, Ph.D Kellogg School of Management

1.22k views • 93 slides

logo unit

A Strategy Document on The New Marketing Paradigm Holistic Marketing ? Lateral Marketing ? High-tech Marketing by PHILIP KOTLER Documentation Sponsored by Canon. logo unit. Kotler On Marketing How To Create, Win, and Dominate Markets. Philip Kotler, Ph.D Kellogg School of Management

1.12k views • 93 slides

UNDERSTANDING

PART. UNDERSTANDING. 1. MARKETING MANAGEMENT. Chapter. Defining. 1. Marketing for the 21st Century. Icons used. Click on icon to go directly to the website Click on icon to go directly to the attached video. In this chapter, we address the following questions:.

740 views • 70 slides

AIMA-CME

549 views • 52 slides

Developing and Implementing Marketing Strategies & Plans

Developing and Implementing Marketing Strategies & Plans. Chapter Questions. How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include? How can management assess marketing performance?.

632 views • 38 slides

554 views • 35 slides

Presented by Tiemoko Diarra, Bret Haney, Adam Pinson, and Elizabeth C. Wong MKTG 600 March 8, 2007

Quality Redefined. Presented by Tiemoko Diarra, Bret Haney, Adam Pinson, and Elizabeth C. Wong MKTG 600 March 8, 2007. Overview. Situational Analysis Product/Brand Business Structure Marketing Marketing Mix and CRM Global and Holistic Marketing. History of GM.

484 views • 34 slides

CHAPTER - 1

CHAPTER - 1. THE SCOPE OF MARKETING. WHAT IS MARKETING. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

251 views • 25 slides

MARKETING in the C21st Global Marketplace

Introduction and Overview Dr. John Wong. MARKETING in the C21st Global Marketplace. Why Marketing?. Marketing function imperative for organizational success Hypercompetitive marketplace Highly discriminating customers Changing consumer needs. Business Philosophies. Production concept

414 views • 21 slides

Marketing Management with xclusiveoffer

213 views • 19 slides

Marketing Management with DEALSOTHON

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Marketing Management with Fashionothon

238 views • 19 slides

MARCOM CHALLENGES

344 views • 15 slides

Marketing Management Chapter 1

Marketing Management Chapter 1. Defining Marketing for the 21 st Century. What is Marketing?.

1.25k views • 9 slides

Digital marketing agency Perth

To compete for online marketing strategy, you need to be partnered with Digital Marketing Agency Perth that can deliver the combines solutions for website design, SEO, social media marketing, AdWords and more. Marketing Sweet is your expereinced marketing agency that promises to deliver long term and sustainable results. Visit us and find more information on our holistic marketing approach.

18 views • 1 slides