'Horizontal diversification' diaporamas de présentation

Chapter 7: Corporate Strategy

Chapter 7: Corporate Strategy. Foundations of Strategy Team 4. Scope [the range of product and marketing activities the firm undertakes]. Product Scope how specialized the firm is in terms of the range of products it supplies Vertical Scope

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Chapter 8

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divert so as not to be dependent on any single industry, but the 80's saw a

divert so as not to be dependent on any single industry, but the 80's saw a general reversal of the thinking. Diversification now is in the retreat. Concentric Diversification Adding new, but related, products or services is widely called concentric diversification.

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