Household purchases - PowerPoint PPT Presentation

Gen Y Sits on Top of Consumer Food Chain

Gen Y Sits on Top of Consumer Food Chain. They’re saavy shoppers with money and influence. By: Jane O’Donnell. Brian Perry Lisa Hill. Who are the Baby Boomers?. Born Between 1946 and 1964 The Oldest in 2008 will turn 62 Estimated 78.2 million people 50.8% are Female. Who is Generation Y?.

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271 views • 10 slides

Syndicated Data Source

Syndicated Data Source. Types for Syndicated Sources. Panels Audits Single Source. Audit (Store Tracking) Data. UPC-level detail for all items Aggregate sales Weekly (periodicity of the causal environment) Daily or minute-by-minute In-store environment (manual task)

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480 views • 5 slides

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