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Idea storm - PowerPoint PPT Presentation

Backdrop: Dell Direct to Consumer

Backdrop: Dell Direct to Consumer. Direct business model Extended into retail in 2007 $12 billion company (of $60b Dell total) #2 vs. HP followed by Acer, Apple and Toshiba 33 million (10m unique) site visits/month 2-3% site conversion. The Marketer. Potential Scenarios.

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Idea storm - PowerPoint PPT Presentation

Backdrop: Dell Direct to Consumer