Image differentiation - PowerPoint PPT Presentation

Differentiation and Positioning

Differentiation and Positioning. Product Position. The way the product is defined by consumers on important attributes- -the place the product occupied in consumers’ minds relative to competing products. “Products are created in the factory, but brands are created in the mind .”.

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762 views • 26 slides

Positioning and differentiating Market Offerings through product life cycle

Positioning and differentiating Market Offerings through product life cycle. Positioning Is the act of designing the company’s offerings and image to occupy a distinctive place in the mind of the target market. How many ideas to promote?. Positioning.

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191 views • 13 slides

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