'Imc plan' diaporamas de présentation

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

961 views • 56 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

828 views • 56 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. Understand the role of marketing communication Understand the communications model List and describe the traditional elements of the promotion mix

574 views • 37 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. Understand the role of marketing communication Understand the communications model List and describe the traditional elements of the promotion mix

626 views • 27 slides

Chapter 5

Chapter 5. Objectives for the IMC Plan. Chapter Objectives. To recognize the value of setting specific objectives for advertising and promotion. To know the difference between marketing and communication objectives and the issues regarding the use of each. Chapter Objectives.

2.21k views • 26 slides

Integrated Marketing Communications

394 views • 24 slides

Integrated Marketing Communication Planning

Integrated Marketing Communication Planning. LECTURE-16. Chapter Questions. How does IMC planning work? What are the 6 steps in the process? Why is internal marketing important?. Musical score guides all the members of the orchestra to play together.

721 views • 22 slides

Chapter 1 Integrated Marketing Communication

Chapter 1 Integrated Marketing Communication. Khondaker Sazzadul Karim Associate Professor, Marketing Faculty of Business, NUB. Communication and IMC Programs. Communication: Communication is defined as transmitting, receiving and processing information.

567 views • 17 slides