Imc strategy - PowerPoint PPT Presentation

Learning Objectives

Learning Objectives. How do firms plan advertising campaigns? Why do firms advertise and engage in public relations What appeals do advertisers use? How do firms determine which media to use? What legal and ethical issues are of concern to advertisers? Why do firms integrate PR into IMC?

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687 views • 53 slides

What color is your shopping bag?

What color is your shopping bag?. 1. Situation analysis (1-5) 2. Communication analysis (1-4) 3. Brand identity concept (1-2) 4. Consumer analysis (1-4) 5. IMC strategy. (marketing strategy) (marketing object) (IMC program1-6).

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494 views • 36 slides

PRA435 - Campaign Design in Communication

PRA435 - Campaign Design in Communication. Step 1 . Situational analysis. Step 2 . Identifying the stakeholders and target audiences. Step 3 . Setting goals and objectives. Steps in Designing Communication Campaign. Step 4 . Strategic decision-making.

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267 views • 24 slides

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