'Impulse purchases' diaporamas de présentation

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The Vision

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A Mobile App for S m arter, Easier Grocery Shopping

grocer[E]z. A Mobile App for S m arter, Easier Grocery Shopping. Brandon Whitehead, Alex Brand, Aaron Eppinger, Britney Luckey. Motivation. People tend to spend more money at the g rocery store when they go without a pre-determined grocery list.

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Fashion Merchandising

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Decision Making Process

Decision Making Process. Chapter 1, 1.2. Five Decision Making Steps. SPECIFY . Identify wants . SEARCH . Gather information and know choices available. SIFT. Determine desired satisfaction and evaluate alternatives. SELECT . Make your choice. STUDY . Evaluate the results of your choice.

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Warm Up

Warm Up. What steps do you think goes into making a rational decision?. Decision Making Process. Specify Identify the need/want Determine your goals Search Gather information Sift Look at all your options and opportunity costs Select Make a choice Study Evaluate the results.

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Increasing Website Sales Using Consumer Psychology

Consumer psychology has contributed to the growth of retail sales for years, with the first studies to understand why and how people buy emerging as far back as the 1940s. As eCommerce has grown, so has research into how, and what makes people buy online.

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