'Informative advertising' diaporamas de présentation

Is Advertising Immoral? Lecture 1

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Learning Objectives

Learning Objectives. How do firms plan advertising campaigns? Why do firms advertise and engage in public relations What appeals do advertisers use? How do firms determine which media to use? What legal and ethical issues are of concern to advertisers? Why do firms integrate PR into IMC?

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Marketing Mix

Marketing Mix. PROMOTION. This is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones. It includes all of the tools available to the marketer to communicate with the public. Advertising.

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ADVERTISING

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Chapter 1 - Consumers

Chapter 1 - Consumers. THE ENGINE THAT RUNS THE ECONOMY. Decision Making Project. Get out of town You and three friends have saved up $800 each to take a trip during your spring break. You want to stay a week. Keep in mind that you have to stay within you budget.

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TYPES OF ADVERTISING TECHNIQUES

TYPES OF ADVERTISING TECHNIQUES. PERSUASIVE ADVERTISING TECHNIQUES Ambition and success. Social acceptance. Idol worship Desire for an easy life. Comedy. TYPES OF ADVERTISMENT TECHNIQUES. INFORMATIVE ADVERTISING TECHNIQUE Informative advertising is designed to give information

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Chapter 28 Promotion and Place

Chapter 28 Promotion and Place. Name 12 SAM. Promotion. The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public relations to inform and persuade consumers to buy. Promotional objectives. - Increasing sales by raising awareness

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