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Initial expenditure - PowerPoint PPT Presentation

Communication Strategy and IMC

Communication Strategy and IMC. MKT 460 (Strategic Marketing) Taufique Hossain. The marketing communications mix. The internet and digital technologies have enabled new interactive forms of communication, where the receiver has greater responsibility for their part in the communication process.

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930 views • 46 slides

Promotion

Promotion. Miss Lay. Lesson Objectives. By the end of this lesson you should: Understand the basic elements of the promotion mix Applied appropriate promotional methods to you products Evaluated you chosen promotional method . 5 minute Starter to get you thinking about promotion!.

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Initial expenditure - PowerPoint PPT Presentation

Communication Strategy and IMC

Promotion