'Intangible products' diaporamas de présentation

Chapter 9: Product, Branding, and Packaging Concepts

Chapter 9: Product, Branding, and Packaging Concepts. Pride/Ferrell Foundations of Marketing Fourth Edition Prepared by Milton Pressley University of New Orleans. Objectives. Understand the concept of a product and how products are classified.

1.86k views • 38 slides

Chapter 7

Chapter 7. Sell products and services. On successful completion of this chapter, you will be able to:. Identify the attributes of a successful sales person. Apply product knowledge. Apply the principles of successful selling. Attributes of a successful salesperson.

506 views • 36 slides

Consumer Ethnocentrism: an Integrative Review of its Antecedents and Consequences

356 views • 13 slides

Unit 3 AOS 3 Operations management

Unit 3 AOS 3 Operations management. KK 3.2 & KK3.3 Characteristics of LSOs in manufacturing and service organisations and elements of the operations system. Key elements of an operations system. Inputs. Transformation process. Outputs. Characteristics of Manufacturing LSOs.

311 views • 13 slides