'Integrated marketing communications strategy' diaporamas de présentation

Integrated marketing communications strategy - PowerPoint PPT Presentation

Chapter 7: Promoting Services and Educating Customers

Chapter 7: Promoting Services and Educating Customers

Chapter 7: Promoting Services and Educating Customers. Overview of Chapter 7. Role of Marketing Communications Challenges of Services Communications Marketing Communications Planning The Marketing Communications Mix Role of Corporate Design Integrating Marketing Communications.

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446 views • 38 slides
Principles of Marketing

Principles of Marketing

14. Principles of Marketing. Communicating Customer Value: Integrated Marketing Communications Strategy. The Promotion Mix.

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689 views • 31 slides
Chapter 14

Chapter 14

Priciples of Marketing by Philip Kotler and Gary Armstrong. Chapter 14. Communicating Customer Value Integrated Marketing Communications Strategy. PEARSON. Objective Outline. The Promotion Mix Define the five promotion mix tools for communicating customer value. 1.

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1.18k views • 30 slides
Communicating Customer Value

Communicating Customer Value

Communicating Customer Value. Agenda. The Promotion Mix Integrated Marketing Communications The Communication Process Effective Marketing Communication. Promotion Budget/Mix Socially Responsible Marketing Communication. Promotional Mix. The five major promotional tools are: Advertising

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442 views • 20 slides
Sales promotion

Sales promotion

Sales promotion. Sales promotions defined Part of a planned integrated marketing communications strategy used mainly in a short term tactical sense but which can contribute to longer term strategic and image building objectives.

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394 views • 17 slides

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