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This case discusses the journey of Shenzhenbased networking and telecommunications

This case discusses the journey of Shenzhenbased networking and telecommunications

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) This case discusses the journey of Shenzhenbased networking and telecommunications equipment and services company, Huawei Technologies Ltd. (Huawei), and its emergence as a global brand from China. Huawei entered the Chinese telecommunications equipment market in 1987. Despite its late entry, it quickly made its presence felt, outwitting giant international telecommunications companies in the process. The company was also hugely successful in the developing markets such as Russia and Africa. However, Huawei faced several challenges in mature markets such as the US, Australia, and Europe. In 2011, the company started facing opposition in the US, Australia, and the European Union for its telecom equipment. Both the US and Australia alleged that Huawei entered backdoors into its establishments at the behest of the Beijing government, giving China a better chance to spy on the US. The allegations had their roots in the past association of Ren Zhengfei (Ren), Huawei’s founder, with the PLA. Answer the following question. Q1. Analyze the effectiveness of Huawei’s lobbying efforts for tackling espionage accusations against the company. Q2. Design a cohesive global corporate communications program to proactively address media speculation about Ren’s close ties with the PLA. Q3. Tackle concerns related to lack of openness and transparency at Huawei. Q4. Apply strategies that help Huawei achieve brand recognition in the intensely competitive US smartphone market and enterprise market. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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An excellent international case study comes from bike manufacturer

An excellent international case study comes from bike manufacturer

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) An excellent international case study comes from bike manufacturer Triumph, which lost steam in its British home base three decades ago, but found new life by heading overseas. In 2010, Triumph sold just 7,562 bikes in the UK, but 50,000 worldwide, indicating that an international interest paid off for the company. Triumph's famous factory in Warwickshire closed up shop in 1983, but the Indian factory remained, and these days, the motorcycles have become the country's Harley Davidson. The company struggles to meet demand in India, with a six month waiting list and a new factory being built. India's middle class has embraced the vehicle as an affordable commodity, even giving them as dowries in weddings. Answer the following question. Q1. Give an overview of the case. Q2. How did the bike manufacturer Triumph survive despite lost steam in his home town? Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Analyze the entry and expansion strategies of Tesco in Japan.

Analyze the entry and expansion strategies of Tesco in Japan.

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20Marks) The case focuses on the UK-based retailer Tesco's entry and expansion strategies in the Japanese market. Tesco's succeeded in international ventures that began in the 1990s and adopted some of the strategies that it followed in the non-UK markets. Tesco entered Japan in 2003, after more than two years of research into the retail markets and consumer purchasing patterns in the country. It acquired a local convenience store operator C Two Network that operated 78 discount supermarkets under the brand 'Tsurukame.' It then expanded through a few more acquisitions. UK-based retailer Tesco subsequently launched Tesco Express stores in 2007. Tesco adopted the different localization strategies and succeeded by identifying and solving the challenges faced by them in Japan. Answer the following question. Q1. Analyze the entry and expansion strategies of Tesco in Japan. Q2. Discuss the likely challenges faced by Tesco in Japan. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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How Lenovo was benefited by acquiring the PC division of IBM Discuss

How Lenovo was benefited by acquiring the PC division of IBM Discuss

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) Lenovo Group Limited was founded in China ai Beijing in 1984 and within a span of 25 years it went global. While the company initially sold products of PC giants like Dwell and Compaq, it started sale of its own desk tops in 1990.Within 6 years it got its hold over domestic market. Before Lenovo went global, it acquired the PC division of IBM in 2004-2005. This gave Lenovo brand recognition in addition to increased sales. Lenovo’s low cost along with IBM’s skill and reputation made up a good combination for success. Lenovo emerged from east while IBM represented the west. Lenovo took some major steps to overcome the lingual and cultural barriers between the US and China. English was embraced as the corporate language and company-wide campaigns were conducted to improve the English language skills of employees. The work culture was also changed so that the management focused on tasks rather than on people. Another step taken by Lenovo towards internationalization was becoming a partner sponsor in sports events like Olympic games, world cups, etc. Answer the following question. Q1. How Lenovo was benefited by acquiring the PC division of IBM? Discuss. Q2. How did Lenovo solve the problems of lingual and cultural barriers? Explain. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Lenovo Group Limited was founded in China ai Beijing in 1984

Lenovo Group Limited was founded in China ai Beijing in 1984

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) Lenovo Group Limited was founded in China ai Beijing in 1984 and within a span of 25 years it went global. While the company initially sold products of PC giants like Dwell and Compaq, it started sale of its own desk tops in 1990.Within 6 years it got its hold over domestic market. Before Lenovo went global, it acquired the PC division of IBM in 20042005. This gave Lenovo brand recognition in addition to increased sales. Lenovo’s low cost along with IBM’s skill and reputation made up a good combination for success. Lenovo emerged from east while IBM represented the west. Lenovo took some major steps to overcome the lingual and cultural barriers between the US and China. English was embraced as the corporate language and companywide campaigns were conducted to improve the English language skills of employees. The work culture was also changed so that the management focused on tasks rather than on people. Another step taken by Lenovo towards internationalization was becoming a partner sponsor in sports events like Olympic games, world cups, etc. Answer the following question. Q1. How Lenovo was benefited by acquiring the PC division of IBM? Discuss. Q2. How did Lenovo solve the problems of lingual and cultural barriers? Explain. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The case discusses UK based tobacco company British American Tobacco

The case discusses UK based tobacco company British American Tobacco

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) The case discusses UK based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several multinational companies, which had found success in many countries across the world, were unsuccessful when it came to South Korea. In such a scenario, BAT not only managed to enter the highly monopolized tobacco market in Korea, but also carved a niche for itself and became the second largest player within few years. BAT entry into the market coincided with the macroeconomic changes and liberalization in the country. By taking advantage of these changes, BAT was able to establish itself firmly in the market. By gaining thorough understanding of the market, BAT introduced several new products with low tar content for the Korean consumers. However, by early 2007, with changing attitudes towards smoking and increasing prices of tobacco, industry experts felt that BAT could be in for some tough times ahead. Answer the following question. Q1. Analyze the entry and expansion strategies of BAT in South Korea. Q2. Examine the localization strategies of BAT in South Korea. Q3. Examine the challenges faced by BAT in South Korea. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The case focuses on UK based retailer Tesco's strategies

The case focuses on UK based retailer Tesco's strategies

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) The case focuses on UK based retailer Tesco's strategies in the Turkish market. It discusses Tesco's international ventures and elaborates on some of the strategies that it followed in the non UK markets. Tesco entered Turkey in 2003 by acquiring the Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS (Kipa) chain of supermarkets and operated under the name Tesco Kipa. It started operating hypermarkets and then introduced other format stores in the country. It opened Tesco Express stores which were smaller than hypermarkets, and sold a wide range of food products. To cater to the needs of shoppers who preferred to shop at open air shops and small mom and pop stores called bakkals, Tesco Kipa opened smaller stores called supermarkets. It also operated through Kipa Extra stores, which were larger than hypermarkets. Tesco Kipa initially operated in the Izmir region and later expanded to other regions. It localized its operations by offering products preferred by the local people. In spite of its best efforts, Tesco did notmanage to become one of the leading players in the market and its market share was at just 1% as of 2011. With Tesco closing its stores in Japan due to poor performance, analysts opined that it might also exit Turkey soon. However, Tesco continued to expand in the country and acquired Ardas Supermarket chain in November 2011. It remained to be seen if Tesco would be able to succeed in the market or would make an exit. Answer the following question. Q1. Analyze the entry and expansion strategies of Tesco in Turkey. Q2. Examine how Tesco localized its retail practices in Turkey. Q3. Discuss the entry and expansion strategies of a retailer. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The cases discusses, UK based home improvement retailer, B&Q's foray into China.

The cases discusses, UK based home improvement retailer, B&Q's foray into China.

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) The cases discusses, UK based home improvement retailer, B&Q's foray into China. B&Q entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer. At that time, the DoitYourself (DIY) concept had not gained popularity in China. Overcoming the initial challenges, B&Q was able to establish itself firmly in the Chinese market. B&Q modified its stores to suit the Chinese consumers and introduced the concept of 'BuyitYourself.' The company's growth coincided with the rapid infrastructural development in the country, and increased activity in the housing sector. The rapid growth of the Chinese home improvement industry led several leading international companies like IKEA to expand their operations in the country. By late 2006, B&Q faced stiff competition from foreign as well as local companies like Orient Home. The case examines the entry and expansion strategies of B&Q in China and how the company is positioned to face increasing competition in the Chinese home improvement industry. Answer the following question. Q1. Analyze the entry and expansion strategies of B&Q in China. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market

Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market after it acquired a 26 percent stake in J-Phone, through the acquisition of Air touch. J-Phone was the third largest player in the Japanese cellular market. Vodafone went on to acquire a controlling stake in J-Phone in 2003. The Vodafone faced lot of problems in the country due to competition from local players like NTT DoCoMo and KDD, who provided better services and a superior range of handsets, and due to a delay in its rolling out 3G services. This resulted in Vodafone's poor performance in the Japanese market. Finally, Vodafone’s agreement with Softbank under which it can continue to have access to one of the most developed cellular markets in the world, proved to be fruitful. Answer the following question. 1. Analyze the reasons for Vodafone's failure in Japan. 2. Discuss Vodafone's operations in Japan. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Discuss the entry strategies of a retailer.

Discuss the entry strategies of a retailer.

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business Case Studies CASE STUDY (20 Marks) Tesco, a major UK-based retailer, entered the US market in November 2007, opening a small-format store named Fresh & Easy. Fresh & Easy's adopted the entry strategy, touching on market research, store format, layout, location, etc. However the retailer attracted some criticisms in the US. In April 2007, the retailer decided to halt the opening of new Fresh & Easy stores for three months, after 61 stores had been opened. The reasons for the failure were the unfavorable macro environment in the US, with inflation and recession rearing their heads. Answer the following question. Q1. Discuss the entry strategies of a retailer. Q2. Analyze the importance of location, store format, layout, pricing, assortment planning, promotion and customer orientation in the retail industry Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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MTV Networks (MTVN) had over the years developed a reputation

MTV Networks (MTVN) had over the years developed a reputation

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) MTV Networks (MTVN) had over the years developed a reputation for its ability to provide localized content without diluting what MTV stood for. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel's history. While the market in the Middle East offered MTVN with huge opportunities due to its huge youth populace, MTV's controversial content that was known for angering religious, political, and conservative communities could easily backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV's global brand. The strategy adopted by MTVN to enter and expand in the Middle East was not so conducive and also the channel faced many challenges. Answer the following question. Q1. Explain the issues and challenges in entering and expanding operations in new markets which were culturally different from the organizations home/traditional/existing markets. Q2. Discuss the pros and cons of entering a new market with a standardized/adapted product to suit local preferences. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The case discusses the entry of France based retailer Carrefour SA

The case discusses the entry of France based retailer Carrefour SA

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business Case Studies CASE STUDY (20 Marks) The case discusses the entry of France based retailer Carrefour SA (Carrefour) into Greece and its subsequent exit. Carrefour entered Greece in 1991 by investing in the ‘Continent' hypermarket in the country. In 1993, it entered the food retail segment in Greece by acquiring food supermarket chains owned by the local retailer Marinopoulos. With the acquisition of Promodès in 1999, Carrefour became the second largest retailer in the world in terms of store count, next only to the US based WalMart. The acquisition of Promodès brought supermarkets, discount retailers, and corner shops like Shopi, Dia, Score, Pryca, Promocash, Puntocash, Champion and 8 à Huit into Carrefour's fold. Answer the following question. Q1. Give an overview of the case. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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