'International product life cycle' diaporamas de présentation

Product decisions

Lecture by Ewa Baranowska-Prokop, Ph.D. Product decisions. Learning objectives. Discuss the influences that lead a firm to standardize or adapt its products Explore how international service strategies are developed

924 views • 50 slides

Strategy: A View From the Top Chapter 8: Global Strategy Formulation

1.3k views • 49 slides

c hapter 5

c hapter 5. International Trade Theory. International Trade Theory. An overview of trade theory Mercantilism Absolute advantage Comparative advantage Heckscher-Ohlin Theroy The Product Life-Cycle Theory. International Trade Theory. New Trade Theory National Competitive Advantage.

702 views • 47 slides

c hapter 5

c hapter 5. International Trade Theory. International Trade Theory. An overview of trade theory Mercantilism Absolute advantage Comparative advantage Heckscher-Ohlin Theroy The Product Life-Cycle Theory. International Trade Theory. New Trade Theory National Competitive Advantage.

715 views • 47 slides

Theories of International Trade

Theories of International Trade. Introduction. In the 1600 and 1700 centuries, mercantilism stressed that countries should simultaneously encourage exports and discourage imports .

943 views • 38 slides

Introduction

Introduction. Introduction. International Trade Growth International Trade Milestones Largest Exporting and Importing Countries International Trade Drivers International Trade Theories The International Business Environment. Introduction. International Trade Growth

680 views • 37 slides

Selected issues on international marketing programme

Selected issues on international marketing programme. Designing the marketing programme. Once the firm has decided how it will enter the international market, the next issue is how to desigh the international/global marketing mix.

529 views • 35 slides

Selected issues on international marketing programme

Selected issues on international marketing programme. Focused on Product and Services. The opportunities for international marketers of consumer goods and services today have never been greater

481 views • 35 slides

Selected issues on international marketing programme

Selected issues on international marketing programme. Designing the marketing programme. Once the firm has decided how it will enter the international market, the next issue is how to desigh the international/global marketing mix.

354 views • 35 slides

Course structure

Course structure. Classes 1-4 Classes 5-9 Class 10 Classes 11-14. International business environment Regional vs. global Triad and IB activities Politics, culture, trade and finance. Firm-specific advantages and firm management Organization Production Marketing International HRM

447 views • 34 slides

International Trade Theory

International Trade Theory. International Trade Theory. What is international trade? Exchange of raw materials and manufactured goods (and services) across national borders Classical trade theories:

620 views • 19 slides

Marketing Management 2nd Edition

Marketing Management 2nd Edition. Michael R. Czinkota and Masaaki Kotabe. Chapter 8: Product and Service Decisions. Chapter Outline. Product Package Product Strategy Product Life Cycle Life Cycles and Marketing Strategy Product Portfolio Product Mix Product Standardization or Adaptation

343 views • 18 slides

The economic impact of ICTs: Myths and realities

The economic impact of ICTs: Myths and realities. Professor Howard Williams February 2011. Perspectives. Trade theory Business process review What does BB offer Devices What do people do. Nothing as practical as good theory!.

282 views • 14 slides

The International Business Context

The International Business Context. Mikkeli 2005 Compiled by Rulzion Rattray. International Business. Business activity that involves the transfer of resources across national boundaries. International Trade occurs when a firm exports goods or services to buyers in another country.

452 views • 12 slides

International Business

313 views • 10 slides

Internationalisation Process

Internationalisation Process. Methods of internationalisation. Export based Direct exporting Indirect exporting Non-equity based Licensing Franchising Equity based Joint ventures Foreign direct investment (fdi) Consortia, Keiretsus and Chaebols. Why invest abroad?. Supply factors

373 views • 5 slides