'International public relations' diaporamas de présentation

Integrated Marketing Communications and International Advertising

Integrated Marketing Communications and International Advertising. Global Perspective Barbie Versus Mulan. Integrated marketing communications (IMC) Advertising Sales promotions Trade shows Personal selling Direct selling Public relations

1.07k views • 30 slides

Integrated Marketing Communications and International Advertising

Chapter 16. Integrated Marketing Communications and International Advertising. Learning Objectives. Local market characteristics that affect the advertising and promotion of products The strengths and weaknesses of sales promotion and public relations in global marketing

714 views • 29 slides

Chapter 16

Chapter 16. Integrated Marketing Communications and International Advertising. Chapter Learning Objectives. Local market characteristics that affect the advertising and promotion of products The impact of emerging global segments on communications decisions

359 views • 23 slides

237 views • 16 slides

Bachelor of Public Relations

315 views • 15 slides

Integrated Marketing Communications

Integrated Marketing Communications. Chapter 18. Integrated Marketing Communications. Sales Promotions International Public Relations International Advertising. Advertising Strategy and Goals. Increased Competition Product Attribute and Benefit Segmentation Regional Segmentation. Noise.

252 views • 9 slides

Integrated Marketing Communications

Integrated Marketing Communications. Chapter 18. Integrated Marketing Communications. Sales Promotions International Public Relations International Advertising. Advertising Strategy and Goals. Increased Competition Product Attribute and Benefit Segmentation Regional Segmentation. Noise.

93 views • 9 slides