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Quality Development Series. Quality Management for the Business Professional Quality Expo Detroit June 12, 2008 . Introduction. Executive summary

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PRODUCT. Marketing mix and product management. At the end of this module the learning actuates are. What is a product? Various levels of product. How products are classified? What is the concept of product life cycle?. Marketing mix and product management. Suggested readings.

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New-Product Development and Product Life-Cycle Strategies

New-Product Development and Product Life-Cycle Strategies. Chapter 10. Objectives. Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the product life cycle.

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New-Product Development and Product Life-Cycle Strategies

New-Product Development and Product Life-Cycle Strategies. Chapter 10. Objectives. Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the product life cycle.

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Preparing a Winning Case

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New-Product Development and Life-Cycle Strategies

New-Product Development and Life-Cycle Strategies. Chapter 9. Learning Goals. Learn how companies find and develop new-product ideas Understand the steps in the new-product development process Know the stages of the product life cycle

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Extra Notes on Strategy

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Out Of Touch, Out Of Business

Out Of Touch, Out Of Business. Time. Out Of Touch, Out Of Business. Revenue. !. Introduction. Growth. Maturity. Decline. Out Of Touch, Out Of Business. Precision & control. Master & dominate. Care & comfort.

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