'James louisiana state university' diaporamas de présentation

James louisiana state university - PowerPoint PPT Presentation

Chapter 1

Chapter 1

Chapter 1. Defining Marketing for the Twenty-First Century. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Understand the new economy. Learn the tasks of marketing. Become familiar with the major concepts and tools of marketing.

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428 views • 27 slides
Chapter 5

Chapter 5

Chapter 5. Understanding Markets, Market Demand, and the Marketing Environment. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Identify the major components of a marketing system.

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441 views • 23 slides
Chapter 14

Chapter 14

Chapter 14. Designing and Managing Value Networks and Marketing Channels. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Identify value networks and marketing-channel systems. Learn the type of work performed by marketing channels.

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498 views • 18 slides
Chapter 14

Chapter 14

Chapter 14. Designing and Managing Value Networks and Marketing Channels. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Identify value networks and marketing-channel systems. Learn the type of work performed by marketing channels.

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523 views • 18 slides
Chapter 17

Chapter 17

Chapter 17. Managing the Sales Force. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force.

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519 views • 17 slides
Chapter 17

Chapter 17

Chapter 17. Managing the Sales Force. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force.

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419 views • 17 slides
Chapter 17

Chapter 17

Chapter 17. Managing the Sales Force. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force.

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318 views • 17 slides
Chapter 6

Chapter 6

Chapter 6. Analyzing Consumer Markets and Buyer Behavior. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Determine how cultural, social, personal, and psychological factors influence consumer buying behavior.

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484 views • 16 slides
Chapter 6

Chapter 6

Chapter 6. Analyzing Consumer Markets and Buyer Behavior. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Determine how cultural, social, personal, and psychological factors influence consumer buying behavior.

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368 views • 16 slides

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