How to Shape Up Your Pay Per Click Keyword Strategy in Time for Summer
Summer is coming. While you may be wondering how you’re going to fit into those shorts again, it’s also an excellent time to review your pay per click (PPC) keyword marketing strategy, and start shedding the extra weight that is only slowing you down and keeping you from maximizing your advertising ROIs.
Over the past year your PPC account may easily have become bloated; perhaps you’ve been adding new target keywords without removing others, or you’re not tracking performance as vigilantly as you could be. Those coveted top three spots on Google’s SERPs typically account for 41% of that page’s clicks, so rather than letting the trend continue, get your account into shape now and reap the benefits.
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