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DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery B

DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery B

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 18-29 1,229,000 people (27% of people 18+ who notice outdoor advertising). PEOPLE 18-29. DEMOGRAPHICS

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DEMOGRAPHICS 44% Young Families 14% Older Families 3% Sydney/30% Melbourne/20% Brisbane 58% White Collar 24% Blue Collar

DEMOGRAPHICS 44% Young Families 14% Older Families 3% Sydney/30% Melbourne/20% Brisbane 58% White Collar 24% Blue Collar

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 35-54 1,816,000 people (39% of people 18+ who notice outdoor advertising). PEOPLE 35-54. DEMOGRAPHICS

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DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. Mothers 1,125,000 people (24% of people 18+ who notice outdoor advertising). MOTHERS. DEMOGRAPHICS

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DEMOGRAPHICS 48% Young Families 21% Couples; 7% Singles 33% Sydney, 29% Melbourne 63% White Collar

DEMOGRAPHICS 48% Young Families 21% Couples; 7% Singles 33% Sydney, 29% Melbourne 63% White Collar

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. Women 25-54 1,461,000 people (32% of people 18+ who notice outdoor advertising). WOMEN 25-54. DEMOGRAPHICS

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DEMOGRAPHICS 43% Young Families 19% Couples 31% Sydney/33% Melbourne 52% White Collar

DEMOGRAPHICS 43% Young Families 19% Couples 31% Sydney/33% Melbourne 52% White Collar

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 14+ and (outdoor advertising really stands out or usually notice) 4,961,000 people. People 16-39 2,448,000 people (49% of people 14+ who notice outdoor advertising). DEMOGRAPHICS 43% Young Families

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DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are M

DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are M

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 14+ and (outdoor advertising really stands out or usually notice) 4,961,000 people. Women 16-39 1,218,000 people (25% of people 14+ who notice outdoor advertising). WOMEN 16-39. DEMOGRAPHICS

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DEMOGRAPHICS 41% Young Families 52% kids in HH; 24% kids <5 years 20% Couples 56% White Collar 21% Blue Collar 72% a

DEMOGRAPHICS 41% Young Families 52% kids in HH; 24% kids <5 years 20% Couples 56% White Collar 21% Blue Collar 72% a

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) ; Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 18-54 3,597,000 people (78% of people 18+ who notice outdoor advertising). PEOPLE 18-54. DEMOGRAPHICS

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