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Global Marketing Communications

Global Marketing Communications. Top 10 Companies by Ad Spending Outside the U.S. Slide 20-1 Figure 20-1. Irwin/McGraw-Hill. The McGraw-Hill Companies, Inc., 1998. SmartBeep. Hyundai - Sweden. Global Attitudes Towards Advertising. Advantages of Global Marketing and Advertising.

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1.25k views • 57 slides

Global Marketing Communications

Global Marketing Communications. Global Attitudes Towards Advertising. When is Globalization Appropriate?. Brands that can be adapted for a visual appeal Brands that are promoted with image campaigns that play to universal appeals

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Latin america marlboro man - PowerPoint PPT Presentation

Global Marketing Communications

Global Marketing Communications