'Lifestyle marketing' diaporamas de présentation

Personality?

Personality?. Personality influences how we respond to the environment. Pleasure Principle. Id. Sexual Symbolism. Key Concepts. Reality Principle. Ego. Superego. Freudian Theory. struggle between Id (pleasure), Superego (reason) and

622 views • 54 slides

Welcomes you all to the world of Opportunity

544 views • 42 slides

Chapter 6 Personality and Lifestyles

Chapter 6 Personality and Lifestyles. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Jackie & Hank. How do Jackie, Hank, and Debbie want to spend their bonus money? Why does Hank think of Debbie as a couch potato?

570 views • 40 slides

Chapter 6 Personality and Lifestyles

By Michael R. Solomon. Chapter 6 Personality and Lifestyles. Consumer Behavior Buying, Having, and Being Sixth Edition. Consumer Behavior on the Couch: Freudian Theory. Freudian Systems: Id: Oriented toward immediate gratification

602 views • 37 slides

Chapter 6 Personality and Lifestyles

Chapter 6 Personality and Lifestyles. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Jackie & Hank. How do Jackie, Hank, and Debbie want to spend their bonus money? Why does Hank think of Debbie as a couch potato?

685 views • 36 slides

Personality and Lifestyles

Personality and Lifestyles. Consumer Behavior on the Couch: Freudian Theory. Freudian Systems: Id: Oriented toward immediate gratification Pleasure principle: Behavior is guided by the primary desire to maximize pleasure and avoid pain The id is selfish, illogical, and ignores consequences

615 views • 33 slides

Personality and Lifestyles

By Michael R. Solomon. Personality and Lifestyles. Consumer Behavior Buying, Having, and Being. Consumer Behavior on the Couch: Freudian Theory. Freudian Systems: Id: Oriented toward immediate gratification

724 views • 33 slides

Mac Versus PC

Mac Versus PC. Presented by Gabriella Guo , Tony Ha, Lizzy Le, Christy Pang, Geoffrey Tjen , Eve Torres . Introduction.

325 views • 15 slides