'Line extension' diaporamas de présentation

AIM: What is a Product Mix?

AIM: What is a Product Mix?. Do Now: What do all t he products on display have in common? Complete our entrance slip for your chance to earn a SELFIE WITH LIEB$$$!. What do all of the products have in common?. They are all produced and distributed by PepsiCo

547 views • 54 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 9 Creating Brand Equity. Kotler Keller. Chapter Questions. What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?.

1.02k views • 43 slides

The Marketing Mix

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The Duty to Serve: May Water and Sanitation Districts Deny Service to Applicants?

326 views • 26 slides

Simbi + omega-3

Simbi + omega-3. The launch of an algal DHA fortified pre- and probiotic yoghurt. Nick Shimmin. The Company. The Project. To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market.

353 views • 22 slides

MANAGING THE PRODUCT

MANAGING THE PRODUCT. 4 Ps. PRODUCT PRICE PLACE PROMOTION. PRODUCT : Anything that can be offered to a market to satisfy a need and want. PRODUCT & ITS LEVELS. CORE BENEFIT : The fundamental service customer is buying

296 views • 21 slides

with calcium

with calcium. Heather Aycock Paula Braden. Jennifer Jose Rachel McInnis. with calcium. Overview. Key Marketing Challenge Environmental Analysis Marketing Goals & Objectives Marketing Strategies Marketing Controls Financial Analysis Summary. Key Marketing Challenge. with calcium.

349 views • 20 slides

Evaluating Standards for Site Certification

Evaluating Standards for Site Certification. Presented to: American Public Power Association. Presented by: Robert M. Ady, President Ady International Company. May 6, 2010. #1 Reason Why Communities Are Eliminated From Projects.

314 views • 19 slides

Entrepreneurship

Entrepreneurship . Chapter 13 Franchising, Licensing, and Harvesting: Cashing in Your Brand. The Franchise Agreement. Contract between franchisor and franchisee Sets standards of quality and performance Sets royalty rates

318 views • 14 slides

New Products Management

385 views • 13 slides

Managing Brands Over Time

Managing Brands Over Time. Chapter 13. Reinforcing Brands. Use marketing actions that consistently convey the meaning of the brand to consumers in terms of awareness and image Fortify the brand by raising awareness and building favorable associations - sponsorships, product placements.

585 views • 12 slides

Asthma

Asthma. Most common chronic illness of childhood, affecting approximately 10% children. Available preventive therapies for persistent asthma include inhaled delivery system containing corticosteroids and long acting beta agonists. Adherence with inhaled therapies is poor in pediatrics.

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LONDON 2012

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Curved surfaces

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Products

Products. 2014. EasyMax Canconnect. Connect your 1 liter paint can directly to the sprayer ! Compatible with most common brands. ?. Fits on all EasyMax models (WP AC, WP DC, FF) No extra handling needed, just connect your can to the EasyMax No extra cleaning of cup. ?. Partnumber: 24U162

175 views • 7 slides

Brand Extension

Brand Extension. Presented By : Pratibha M .Bhide Varun Kalse. Extension. Product releated Extension or Line Extension Image related Extension . Image unreleated Extension. Extension of Single Brand. Industrial Market Domestic Consumer Market. Industrial Market.

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