What is Re-Targeting and How Does it Work?
What is Re-Targeting and How Does it Work? Let us start with knowing what exactly re-targeting means. As the word suggests, we target the customers who have already visited our website. it is basically of two types 1.Pixel-based retargeting. 2.List based retargeting. So what is pixel based Retargeting? Most of the popular websites employ pixel based retargeting to bring customers back for a second visit. It is entirely based on pixels. Thus the name. When a visitor visits your website then a pixel is placed on their browser making it cookied. How pixel-based retargeting works? It works when a customer visits your website and exit from the website. Now when the customer open some other website, the cookie alerts the previous websites he visited and thus the previous websites place their add on the present website they are surfing.
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