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MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 9. CHAPTER. Product Concepts. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Define the term product Classify consumer products

891 views • 54 slides

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 6. CHAPTER. Business Marketing. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Describe business marketing Describe the role of the Internet in business marketing

435 views • 30 slides

Chapter 12 Decision Making II: Alternative Evaluation and Choice

Chapter 12 Decision Making II: Alternative Evaluation and Choice. BABIN / HARRIS. Learning Outcomes. Understand the difference between evaluative criteria and determinant criteria. Comprehend how value affects the evaluation of alternatives.

1.38k views • 27 slides

Chapter 5 Motivation and Emotion: Driving Consumer Behavior

2.89k views • 25 slides

Chapter 13 Consumption to Satisfaction

Chapter 13 Consumption to Satisfaction. BABIN / HARRIS. Learning Outcomes. Understand the basic consumption process, and the link from consumption to value to satisfaction. Understand satisfaction, dissatisfaction, and disconfirmation/expectancy theory.

978 views • 22 slides