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Integrated Marketing Communications and Promotion

Integrated Marketing Communications and Promotion. Elements of promotion Advertising strategies Other methods of promotion. Advertising Sales Promotion Sales Coupons Rebates Premiums. Personal selling Public relations Direct marketing. Elements of the Promotion Mix. Introduction

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512 views • 27 slides

Vocabulary

Vocabulary. daunt (verb) Discourage by reason of difficulty, intimidate, overwhelm, instill fear or lessen courage. She was daunted by the idea of public speaking until her teacher reminded her that the people in the audience were regular people just like her. .

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341 views • 26 slides

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Integrated Marketing Communications and Promotion

Vocabulary