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Global or International Marketing

Global or International Marketing

Global or International Marketing.

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352 views • 26 slides
Chapter 8 Looking at International Strategies

Chapter 8 Looking at International Strategies

Chapter 8 Looking at International Strategies . 1. Define international strategy and identify its implications for the strategy diamond . 2. Understand why a firm would want to expand internationally and explain the relationship between international strategy and competitive advantage. 3.

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507 views • 24 slides
ALLSMILE IN MEXICO

ALLSMILE IN MEXICO

ALLSMILE IN MEXICO. SVETA AARON ANSON. Agenda. 1. Overview of Mexico. 2 . Market Attractiveness. 3 . Competition. 4. Consumers. 5 . Allsmile in Mexico. 6 . Market Entry Forecasts. 7. Recommendations. 8. Questions?. Mexico. Background Economy Population Main Business Issues.

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365 views • 17 slides
Chapter 18

Chapter 18

Chapter 18. Pricing for International Markets. International Pricing Approach. Full Cost vs Variable Cost. Skimming vs Penetration. Costs of Exporting. ? Taxes ? Tariffs ? Administrative Costs ? Inflation ? Exchange Rate Fluctuations ? Varying Currency Values.

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367 views • 14 slides
Pricing for International Markets

Pricing for International Markets

Pricing for International Markets. Broad-based pricing policies Terms of Sale Terms of Payment Countertrade. Cost-based Full Cost - price covers FC+VC (airplanes) Marginal Cost - price covers VC only (semiconductor chips & high volume goods). Market-based

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300 views • 12 slides

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