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Lucozade sport - PowerPoint PPT Presentation

Communication Strategy and IMC

Communication Strategy and IMC. MKT 460 (Strategic Marketing) Taufique Hossain. The marketing communications mix. The internet and digital technologies have enabled new interactive forms of communication, where the receiver has greater responsibility for their part in the communication process.

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930 views • 46 slides

CHAP 16: Marketing 1

CHAP 16: Marketing 1. Chapter topics. What is a marketing strategy? How can a business identify its target market? What is the marketing mix? In the marketing mix, what is meant by product? How should a product be designed? What is meant by branding?

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403 views • 24 slides

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Communication Strategy and IMC

CHAP 16: Marketing 1