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Macro conversions - PowerPoint PPT Presentation

Marketing in the Digital Age

Marketing in the Digital Age. Raja Saggi Head of SME Marketing, Google. My background. Head of SME Marketing at Google Staying in touch: Google + Twitter.com /rajasaggi LinkedIn. Agenda. Optimize your website Search Analytics Test & Iterate Content. The Checkout.

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542 views • 36 slides

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Conversion rate optimization can involve numerous tools and strategies, but theyu2019re all geared toward the same thing: Converting visitors into leadsu00a0and leads into customers. In its simplest form, conversion rate optimization is the process by which a business increases the percentage of website visitors who convert on available offers.

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195 views • 19 slides

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Macro conversions - PowerPoint PPT Presentation

Marketing in the Digital Age

Conversion Rate Optimization (CRO)