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Lecture 11

Lecture 11. Questionnaire Research. Chapter Topics. The nature of questionnaire surveys Merits of the questionnaire survey method Interviewer-completion versus respondent-completion Types of questionnaire survey Questionnaire design Conducting a pilot survey

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Survey Research Methods

Survey Research Methods. MKTG 3342 Fall 2008 Professor Edward Fox. Survey Research Methods OUTLINE. Types of Survey Methods Comparison of Survey Methods Increasing Response Rate - Mail Survey Increasing Response Rate - Phone Survey Increasing Response Rate - Internet Survey.

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Lecture 11

Survey Research Methods