'Maintaining profitable customer relationships' diaporamas de présentation

Chapter 1 Marketing: Creating and Capturing Customer Value

Marketing. and Customer Value. Chapter 1 Marketing: Creating and Capturing Customer Value. Z APPOS. Zappos : A Passion for Creating Customer Value and Relationships.

889 views • 45 slides

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Learning Goals. Define marketing and the marketing process. Explain the importance of understanding customers and identify the five core marketplace concepts

316 views • 31 slides

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Learning Goals. Define marketing and the marketing process. Explain the importance of understanding customers and identify the five core marketplace concepts

645 views • 22 slides

Marketing - Introductions

294 views • 21 slides

Lecture 1 Marketing: Creating and Capturing Customer Value and Market Segmentation

Lecture 1 Marketing: Creating and Capturing Customer Value and Market Segmentation. What Is Marketing?. Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.

211 views • 20 slides

Marketing: Managing Profitable Customer Relationships

361 views • 18 slides