'Major public relations tools' diaporamas de présentation

Promotion

E-Marketing Unit 8. Promotion. Instructor: Safaa S. Y. Dalloul. Elements of Lecture. Promotion The communication Process Promotional mix Developing Ad program Personal Selling Sales Promotion Public Relation Developing and Managing an Advertising Program Setting the Objectives

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Communicating Customer Value:

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Promotions: Integrated Marketing Communications Strategy

Promotions: Integrated Marketing Communications Strategy. The Promotion Mix. The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships.

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