'Managing profitable customer relationships' diaporamas de présentation

Marketing Concepts Introduction to Marketing Concepts

505 views • 43 slides

Marketing: Managing Profitable Customer Relationships

1. Marketing: Managing Profitable Customer Relationships. What Is Marketing?. Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value. Keep and grow current customers by delivering satisfaction.

846 views • 35 slides

CHAPTER 1 Creating and Capturing Customer Value with Duane Weaver

CHAPTER 1 Creating and Capturing Customer Value with Duane Weaver. Learning Outline. What is Marketing? What is a market? O utline the steps in the marketing process. Identify the five core marketplace concepts.

435 views • 25 slides

MARKETING III

232 views • 8 slides