Manufacturer brands - PowerPoint PPT Presentation

Nina Langen and Monika Hartmann

Chocolate Brands’ Communication of Corporate Social Responsibility in Germany. Nina Langen and Monika Hartmann. Theoretical and empirical research reveals: Ethical branding can provide a critical point of differentiation. Firm‘s CSR activities. Stakeholders‘ response.

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615 views • 45 slides

“Rolling Out the Plan”

“Rolling Out the Plan”. Presenting your case project to your classmates. Category Snapshot. Ajax. Dawn. Palmolive. Private Label. Share some personal interest in the category, maybe employment was an issue. Size, in U.S. sales: &gt;$1 billion = high &lt;$100 million = small

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456 views • 30 slides

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