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Data Driven Marketing and Changing Role of Chief Marketing Officer (CMO)

The evolution of the marketing function and role of the Chief Marketing Officer (CMO), one of the most important roles the CMO steps into is that of a data miner. CMOs can’t only be concerned with the breadth of data, but also need to stress on the data quality. Whatever the type of data, it’s up to the CMO to strategize on how to best gather and mine that data to produce usable insights. http://smarteinc.com/wp-content/uploads/2018/09/CMO-Message_5.pdf

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