Market challengers - PowerPoint PPT Presentation

STRATEGY FORMULATION

STRATEGY FORMULATION. At the end of this module the learning outcomes are The concept of SBU and its importance Models of portfolio analysis Various types of generic strategies Influence of market position on strategy Ways to attack and defend organizations. STRATEGY FORMULATION.

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Konsep Manajemen Pemasaran

Konsep Manajemen Pemasaran. Why need management…?. Mencapai tujuan (individu dan organisasi) Keseimbangan antara tujuan yg bertentangan (pemilik, karyawan, konsumen, kreditur, pemerintah) Mencapai EFISIENSI dan EFEKTIFITAS. Manajemen. Sbg “SENI dan ILMU” (Follet, Schein, John F Mee)

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483 views • 17 slides

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