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Chapter 11 Export Pricing

Chapter 11 Export Pricing

0. Chapter 11 Export Pricing. Price Dynamics. 0. Price The only element in the marketing mix that generates revenue. Serves as a means of attracting and communicating an offer to a potential buyer. A competitive tool for dealing with rivals and substitutes.

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458 views • 42 slides
Chapter 11

Chapter 11

Chapter 11. Export Pricing. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

326 views • 17 slides
Chapter 9

Chapter 9

Chapter 9. Export Pricing Strategies. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

371 views • 17 slides
Chapter 11

Chapter 11

Chapter 11. Export Pricing. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

329 views • 17 slides
Chapter 9

Chapter 9

Chapter 9. Export Pricing Strategies. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

301 views • 17 slides

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