'Market logistics' diaporamas de présentation

Marketing Mix

Marketing Mix. Product, Price, Place and Promotion. Marketing Mix: Product. Challenges in creating new products idea shortage; fragmented markets social & governmental constraints; cost capital shortage; need for speed; short PLC Why new products fail overestimated demand; poor design

1.12k views • 87 slides

Chapter 18 Managing Retailing, Wholesaling, and Market Logistics by

324 views • 29 slides

Retailing and Market Logistics

428 views • 27 slides

Applied Marketing Strategies

Lecture 28. MGT 681. Applied Marketing Strategies. Strategy Formulation & Implementation. Part 3 & 4. Managing Retailing, Wholesaling, and Logistics. Lecture Agenda. What major types of marketing intermediaries occupy this sector?

251 views • 25 slides

Managing Retailing, Wholesaling, and Logistics

Managing Retailing, Wholesaling, and Logistics. Key Concepts. Marketing Management at Zara. Zara controls all aspects of its supply chain. Retailing. All of the activities involved in selling goods or services directly to final consumers for personal, non-business use. Types of Retailers.

813 views • 24 slides

Managing Retailing, Wholesaling, and Logistics

Managing Retailing, Wholesaling, and Logistics. Key Concepts. Marketing Management at Zara. Zara controls all aspects of its supply chain. Retailing. All of the activities involved in selling goods or services directly to final consumers for personal, non-business use. Types of Retailers.

483 views • 24 slides

Managing Retailing, Wholesaling, and Logistics

Chapter 16. Managing Retailing, Wholesaling, and Logistics. Discussion Questions. What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries?

657 views • 16 slides