'Market penetration increase sales' diaporamas de présentation

Market penetration increase sales - PowerPoint PPT Presentation

Chapter 2

Chapter 2

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 2. Strategic Planning and the Marketing Process. Strategic Planning involves developing an overall company strategy for long-run survival and growth. This process involves:

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2.24k views • 16 slides
Chapter 2

Chapter 2

PRINCIPLES OF MARKETING Philip Kotler and Gary Armstrong. Chapter 2. Strategic Planning and the Marketing Process. Strategic Planning involves developing an overall company strategy for long-run survival and growth. This process involves:

★ ★ ★ ★ ★

278 views • 16 slides
Chapter 2

Chapter 2

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 2. Strategic Planning and the Marketing Process. Strategic Planning involves developing an overall company strategy for long-run survival and growth. This process involves:

★ ★ ★ ★ ★

272 views • 16 slides
Chapter 2

Chapter 2

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 2. Strategic Planning and the Marketing Process. Strategic Planning involves developing an overall company strategy for long-run survival and growth. This process involves:

★ ★ ★ ★ ★

269 views • 16 slides
Chapter 2

Chapter 2

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 2. Strategic Planning and the Marketing Process. Strategic Planning involves developing an overall company strategy for long-run survival and growth. This process involves:

★ ★ ★ ★ ★

165 views • 16 slides
Part 4 Effective E-Mail

Part 4 Effective E-Mail

Part 4 Effective E-Mail. Marketing Chapter 9 Mechanics Chapter 10 Composition Chapter 11. E-Mail Marketing. Goals Lists Content. E-Mail Marketing. Goals Must Fit Overall Marketing Goals Acquisition Building awareness Reinforcing positioning Retention

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234 views • 6 slides

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