'Marketing engineering' diaporamas de présentation

Marketing engineering - PowerPoint PPT Presentation

Definitions

Definitions

Definitions. Operations research (O.R.) is the discipline of applying advanced analytical methods to help make better decisions From an organizational point of view, OR is something that helps management achieve its goals using the scientific process

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573 views • 50 slides
Marketing Science 1

Marketing Science 1

Marketing Science 1. University of Tsukuba, Grad. Sch. of Sys. and Info. Eng. Instructor: Fumiyo Kondo Room: 3F1131 kondo@sk.tsukuba.ac.jp. Introduction to Marketing Science. Course description and structure What is marketing engineering? Why learn marketing engineering?

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769 views • 48 slides
Marketing Engineering

Marketing Engineering

Marketing Engineering. Introduction Course Overview Software Overview. www.mktgeng.com. Daily Marketing Decisions. Budgets. Segmentation. Marketing Mix. Campaign effectiveness. Targeting. Market size. Sales channels. Market share. Positioning. Pricing policy. Portfolio Management.

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1.92k views • 48 slides
Marketing Science 1

Marketing Science 1

Marketing Science 1. University of Tsukuba, Grad. Sch. of Sys. and Info. Eng. Instructor: Fumiyo Kondo Room: 3F1131 kondo@sk.tsukuba.ac.jp. Introduction to Marketing Science. Course description and structure What is marketing engineering? Why learn marketing engineering?

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485 views • 48 slides
Marketing Engineering: A Look Ahead

Marketing Engineering: A Look Ahead

Marketing Engineering: A Look Ahead. Information Technologies. Harnessing information technologies to improve the efficiency and effectiveness of marketing.

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264 views • 12 slides

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