Marketing history - PowerPoint PPT Presentation

MARKETING MANAGEMENT

MARKETING MANAGEMENT. PETER YOUNG. MA Law Oxford University (1963) MFA Drama Stanford CA (1965) “Working” life 27 Years Marketing Brand Management (1966-93) UK Spain Sweden Finland Switzerland Chile Argentina Australia Portugal P&amp;G 1966-1982 Others 1982-1993

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History and Functions of Marketing Notes

History and Functions of Marketing Notes. Concepts to Know!. What is marketing? It is a PROCESS of creating a SATISFYING EXCHANGE RELATIONSHIP What is the Marketing Mix (AKA the 4 P’s) Product, Price, Place, Promotion What is a market? PEOPLE who are willing and capable!.

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230 views • 18 slides

Content assignments

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Content assignments

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157 views • 5 slides

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