'Marketing management' diaporamas de présentation

MARKETING MANAGEMENT

1.35k views • 113 slides

?? ?? Marketing Management

Tamkang University. Tamkang University. Introduction to Marketing Management. ?? ?? Marketing Management. 1072MM3C01 TLMXB3C (M0142) Tue 2 (9:10-10:00) B607; Wed 3,4 (10:10-12:00) B118. Min- Yuh Day ??? Assistant Professor ??????

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C A I I B

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MARKETING - PLANNING

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Lecture 1

0. Lecture 1. Marketing : creating customer value. 0. Lecture Objectives. By the end of this lecture, you should be able to Define marketing and outline the concepts of needs, wants and demands

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An Overview of Service-Dominant Logic

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Marketing Management

Chapter 4. Marketing Management. Five approaches to Marketing. Production Approach- produce as much as possible at lowest possible cost Product Approach- produce high quality product and the world will beat a path to your door.

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The Service-Dominant Logic Mindset: Overview and Directions

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Strategic Planning and the Marketing Management Process

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The Internal Environment

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Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Objectives. Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. Objectives.

543 views • 24 slides

A Framework for Marketing Management

A Framework for Marketing Management. by Philip Kotler Prepared by Jimidene Murphey Clarendon College. Chapter 1 Objectives. What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in the marketplace?

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Principles of Marketing Marketing Now

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Chapter 16

Chapter 16. Marketing and Society: Social Responsibility and Marketing Ethics. Road Map: Previewing the Concepts. Identify the major social criticisms of marketing. Define consumerism and environmentalism and explain how they affect marketing strategies.

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Customer Analysis in Marketing Management

Customer Analysis in Marketing Management. MAR 331 Fall, 1998. Customer Analysis. Who Where When What How. Customer Analysis. Consumers Business to Business. Customer Analysis. Consumers End use customers Brand loyalty Repurchase. Customer Analysis.

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Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control

Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control. Define marketing management and list its five components. Explain the benefits of marketing management. Describe the five different methods of organizing a marketing department.

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Defining Marketing

Defining Marketing. Marketing The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment.

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Chapter 16

Chapter 16. Strategic Management Accounting. Objectives. After studying this topic you should be able to: Discuss the development and key elements of strategic management accounting Understand the difference between traditional and strategic management accounting

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Farm Business Management Dave Marr Riverland Community College

Farm Business Management Dave Marr Riverland Community College.

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Marketing Strategy and Plan

Marketing Strategy and Plan. Phase 2 IP SWOT analysis Introduction to Marketing: MKTG225-1502B-12. Company and Product Overview. American Multinational automaker company It was founded by Henry Ford It is selling commercial vehicles and automobiles

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