'Marketing management' presentation slideshows

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A Framework for Marketing Management

A Framework for Marketing Management

A Framework for Marketing Management. by Philip Kotler Prepared by Jimidene Murphey Clarendon College. Chapter 1 Objectives. What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in the marketplace?

By omer
(921 views)

C A I I B

C A I I B

General Bank Management Marketing Management for Bankers MODULE D. C A I I B. What is Marketing…??. Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories? All of the above, plus much more!. Marketing = ?.

By Lucy
(240 views)

Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control

Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control

Learning Objectives: Chapter 20 Marketing Management, Evaluation, and Control. Define marketing management and list its five components. Explain the benefits of marketing management. Describe the five different methods of organizing a marketing department.

By Mia_John
(251 views)

An Overview of Service-Dominant Logic

An Overview of Service-Dominant Logic

An Overview of Service-Dominant Logic. Faculty Presentation University of St. Gallen July 9, 2007 Stephen L. Vargo Shidler Distinguished Professor University of Hawai’i at Manoa. Related Work.

By oshin
(384 views)

The Internal Environment

The Internal Environment

The Internal Environment. The Strengths and Weakness of the Firm A Firm’s Tangible & Intangible Resources combine with Firm’s Capabilities to create Distinctive Competencies Distinctive Competencies – those activities that a firm performs better than any competing firm.

By MikeCarlo
(432 views)

Chapter 16

Chapter 16

Chapter 16. Strategic Management Accounting. Objectives. After studying this topic you should be able to: Discuss the development and key elements of strategic management accounting Understand the difference between traditional and strategic management accounting

By jana
(165 views)

MARKETING - PLANNING

MARKETING - PLANNING

MARKETING - PLANNING. Presented by Dr. Ben Dewald The Collins School of Hospitality Management. Outline. Marketing The 4 P’s The 7 P’s Promotion strategy People strategy Physical evidence strategy Process strategy. Marketing.

By Faraday
(605 views)

Chapter 16

Chapter 16

Chapter 16. Marketing and Society: Social Responsibility and Marketing Ethics. Road Map: Previewing the Concepts. Identify the major social criticisms of marketing. Define consumerism and environmentalism and explain how they affect marketing strategies.

By miracle
(686 views)

The Service-Dominant Logic Mindset: Overview and Directions

The Service-Dominant Logic Mindset: Overview and Directions

The Service-Dominant Logic Mindset: Overview and Directions. Research Presentation for the University of Melbourne December 8, 2006 Stephen L. Vargo Shidler College of Business University of Hawai’i at Manoa. Goods-dominant (G-D) Logic .

By lanai
(264 views)

MARKETING MANAGEMENT

MARKETING MANAGEMENT

MARKETING MANAGEMENT. PETER YOUNG. MA Law Oxford University (1963) MFA Drama Stanford CA (1965) “Working” life 27 Years Marketing Brand Management (1966-93) UK Spain Sweden Finland Switzerland Chile Argentina Australia Portugal P&G 1966-1982 Others 1982-1993

By iliana
(212 views)

Farm Business Management Dave Marr Riverland Community College

Farm Business Management Dave Marr Riverland Community College

Farm Business Management Dave Marr Riverland Community College.

By reya
(167 views)

Marketing Management

Marketing Management

Chapter 4. Marketing Management. Five approaches to Marketing. Production Approach- produce as much as possible at lowest possible cost Product Approach- produce high quality product and the world will beat a path to your door.

By lewis
(198 views)

Defining Marketing

Defining Marketing

Defining Marketing. Marketing The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment.

By gzifa
(104 views)

行銷 管理 Marketing Management

行銷 管理 Marketing Management

Tamkang University. Tamkang University. Introduction to Marketing Management. 行銷 管理 Marketing Management. 1072MM3C01 TLMXB3C (M0142) Tue 2 (9:10-10:00) B607; Wed 3,4 (10:10-12:00) B118. Min- Yuh Day 戴敏育 Assistant Professor 專任助理教授

By erasmus
(289 views)

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships. Chapter 1. Objectives. Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. Objectives.

By kort
(287 views)

Strategic Planning and the Marketing Management Process

Strategic Planning and the Marketing Management Process

Strategic Planning and the Marketing Management Process. McGraw-Hill/Irwin Marketing Management, 8e. © 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. Chapter One. Marketing concept, Customer needs, The American Marketing Association,.

By newton
(344 views)

Principles of Marketing Marketing Now

Principles of Marketing Marketing Now

Principles of Marketing Marketing Now. Marketing now Chapter 1. Learning Objectives. Define ‘marketing’ and discuss its core concepts. Define marketing management and examine how marketers manage demand and build profitable customer relationships.

By derron
(314 views)

Customer Analysis in Marketing Management

Customer Analysis in Marketing Management

Customer Analysis in Marketing Management. MAR 331 Fall, 1998. Customer Analysis. Who Where When What How. Customer Analysis. Consumers Business to Business. Customer Analysis. Consumers End use customers Brand loyalty Repurchase. Customer Analysis.

By hao
(195 views)

Lecture 1

Lecture 1

0. Lecture 1. Marketing : creating customer value. 0. Lecture Objectives. By the end of this lecture, you should be able to Define marketing and outline the concepts of needs, wants and demands

By amos
(307 views)

Marketing Strategy and Plan

Marketing Strategy and Plan

Marketing Strategy and Plan. Phase 2 IP SWOT analysis Introduction to Marketing: MKTG225-1502B-12. Company and Product Overview. American Multinational automaker company It was founded by Henry Ford It is selling commercial vehicles and automobiles

By nailah
(99 views)

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