'Marketing myopia' diaporamas de présentation

Marketing Management

Marketing Management. Why do we need to learn marketing management ?. Can you market these products easily ?. How about these products ?. Is there any difference in types of these products?. How about Marketing them?. How about their films ?.

1.46k views • 132 slides

Principles of Marketing

Principles of Marketing . - Philip Kotler.

2.5k views • 49 slides

Marketing

Marketing. LEARNING OBJECTIVES. 1.Define marketing and describe its contributions. 2. Differentiate among the concepts of needs, wants, and demands. 3. Define the concept of exchange and state its importance to marketing.

309 views • 25 slides

Session 1 of the Software business management course

Session 1 of the Software business management course. The Environment, its Analysis and Value Creation. Objectives of the Session 1. At the completion of this session you should be able to:. Discuss the current external environment and its implications for your business

365 views • 24 slides

Introduction to Marketing

405 views • 19 slides

Customer-Driven Marketing

248 views • 19 slides

September 16, 2013

274 views • 18 slides

Marketing Myopia by Theodore Levitt

Marketing Myopia by Theodore Levitt. Group No.8: Alex Elwood Nikolas Foster Blake Overall Shaelee Pittenger Lorelei Wilson. What is Myopia. Nearsightedness--not inherited. It can be prevented.

576 views • 18 slides

Marketing in a Changing World

Marketing in a Changing World. Muhammad Imran Wazir. What is Marketing?. Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.

873 views • 14 slides

Marketing Mayopia | Dtech Systems

WHAT BUSINESS ARE YOU REALLY IN? Find out what Marketing Myopia is and how to see the "Big picture".

151 views • 14 slides

Chapter Objectives

Marketing: The Art and Science of Satisfying Customers. CHAPTER 1. Chapter Objectives. Define marketing, explain how it creates utility, and describe its role in the marketplace. Contrast marketing activities during the four eras in the history of marketing.

285 views • 13 slides