'Marketing orientations' diaporamas de présentation

Marketing in the 21st Century

Marketing in the 21st Century. Defining Marketing. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

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Marketing Management

Marketing Management. A South African Perspective M C Cant & C H van Heerden (editors) H C Ngambi (consulting editor). Chapter 1. Learning objectives: Explain what marketing is Explain the concept of exchange Describe the marketing activities Discuss the four main marketing orientations

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1 An Overview of Marketing

413 views • 14 slides