Mass communication theory - PowerPoint PPT Presentation

M oving to multiple business models

M oving to multiple business models. Presented by: Christiana. Key words:. N iche audience: a small, select group of people that have a very unique interest .

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How to theorise?

How to theorise?. Basic differences between theory, models and concepts.

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Ch. 11: Mass Communication Theory

Ch. 11: Mass Communication Theory. COM 4480: Communication Theory April 25, 2007. Mass Communication Theory. What are the top issues facing our world today? Agenda Setting McCombs and Shaw. Mass Communication Theory. Agenda Setting How is it done? Two arms of agenda setting research

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