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Mass promotion - PowerPoint PPT Presentation

Market Segmentation and Targeting

Principles of Marketing Unit 4. Market Segmentation and Targeting. Instructor: Safaa S. Y. Dalloul. Elements of Lecture. Marketing Segmentation. Level of Market Segmentation. Segmenting Consumer Market. Descriptive Characteristics. Behavioral Segmentation.

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786 views • 56 slides

Product, Services, and Branding Strategy

Product, Services, and Branding Strategy. Chapter 8. Learning Goals. Understand products and the major classifications of products and services Learn the decisions companies make regarding their products and services Understand branding strategy

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464 views • 30 slides

American Popular Music

American Popular Music Dr. Joseph Harchanko Week 2 - Monday Chapter 3 Elements of Music Modern Music Industry (1910) Pattern of fierce competition between companies (publishing) Mass promotion across media (newspaper, theaters, dep. stores, cat.) Highly asymmetrical ratio of hits and duds

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736 views • 19 slides

SEGMENTATION

SEGMENTATION. By Elisante Ole Gabriel (Tanzania) Chartered Marketer egabriel@edenconsult.net , www.olegabriel.com +255-784-455-499. What is Segmentation?. This is a process of grouping customers with homogeneous needs for the sake of offering them a better service.

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237 views • 6 slides

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'Mass promotion' diaporamas de présentation

Mass promotion - PowerPoint PPT Presentation

Market Segmentation and Targeting

Product, Services, and Branding Strategy

American Popular Music

SEGMENTATION