Media class - PowerPoint PPT Presentation

Welcome Back! Fall 2013

Welcome Back! Fall 2013. Introductions by Departments. Biology – Dr. John Moore Chemistry and Biochemistry – Dr. Mike Janusa Computer Science – Dr. Mike Pickard Geology – Dr. Ken Farrish Mathematics and Statistics – Dr. Debbie Pace Nursing – Dr. Sara Bishop

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791 views • 54 slides

Background Media planning is a process of determining how to use time and

Background Media planning is a process of determining how to use time and space to achieve advertising objectives Media decisions are complex due to cross‑ substitutability of various media . Each media is capable of achieving what the other- media may achieve.

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485 views • 30 slides

Chapter 8: ADVERTISING: MESSAGES and MEDIA 8.1

Chapter 8: ADVERTISING: MESSAGES and MEDIA 8.1. The Nature and Scope of Advertising. ADVERTISING – A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT COMPREHENSIVE DEFINITION INCLUDES A COMPANY OR ORGANIZATION THAT PAYS FOR ADVERTISING REFERRED TO AS: Client Sponsor

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446 views • 20 slides

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