'Media factors' diaporamas de présentation

Media Planning and Strategies

Media Planning and Strategies. Marcaida , Junko Aziza Shih, Kyle Dane 3 AD 1. Media Planning. the series of decisions involved in delivering the promotional message to the prospective purchaser and/or users of the product or brand. Media Vehicles. Examples: . Mediums.

969 views • 29 slides

Media Strategy, Tactics, and Budget Decisions

Media Strategy, Tactics, and Budget Decisions. Chapter Objectives. Understand the key terminology used in media planning. Know how a media plan is developed. Understand the process of deciding and implementing media strategies and tactics.

682 views • 26 slides

4550: Media Strategy II

348 views • 22 slides

Chapter 15

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 15. Advertising, Sales Promotion and Public Relations. Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

525 views • 19 slides

Chapter 10 Media Planning and Strategy

Chapter 10 Media Planning and Strategy. Media Plan. Guides media selection Aims to find a combination of media to communicate a message: In the most effective manner To the largest number of potential customers At the lowest cost. Marketing strategy plan. Creative strategy plan.

1.57k views • 19 slides

Media Planning and Strategy

10. Media Planning and Strategy. Developing a Media Plan. Analyze the market. Establish media objectives. Develop/implement media strategy. Evaluate performance. 10- 2. Using Index Numbers. Index Number. Percentage of users in a demographic segment. X 100. Index =.

371 views • 15 slides

Kashi Frozen Pizza Media Plan

116 views • 11 slides