Media limitations - PowerPoint PPT Presentation

International Marketing: Chapter 16 Key Concepts

The Communications process Integrated marketing communications Creative challenges of global advertising Global media selection Issues in global media planning &amp; analysis. International Marketing: Chapter 16 Key Concepts. Message. Channel. Receiver. Encoding. Decoding. Noise. Source.

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The International Communications Process

The International Communications Process. Insert Exhibit 16.4. Legal Constraints. Laws that control comparative advertising vary from country to country in Europe. Comparative advertising Advertising of specific products Control of advertising on television Accessibility to broadcast media

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